July last year-6 months ago, I packed up my tiny 1 bedroom apartment in Melbourne, said farewell to family and loved ones to move to Brooklyn, New York. It was about taking Dashing Hounds men’s personal shopping service, to a whole new level. It would have to be one of the most exciting opportunities that has ever happened to me!!! I certainly had no idea at the time of my move, that I would be soon representing one of the world’s greatest grooming lines, Triumph & Disaster!
It was after a trip to Sweden and Copenhagen, that I caught up with an old friend from Melbourne for a coffee in Brooklyn. We both started casually throwing around some ideas about the opportunities that could possibly open up for me to represent for the brand she worked for, Mr.Elk leather goods by Elk Accessories from Melbourne . I knew straight away that I would also love to represent Triumph & Disaster from NZ, a brand I have always aspired too, personally using myself and recommend to all my Dashing Hound’s clients, friends and family.
Within a couple of days I was on the phone to the founder of Triumph & Disaster, Dion Nash. We had a very positive chat and was keen to get me on board. Things started to move along fast! Soon enough I was working remotely with an amazing T&D team. Director of USA, Holly Waker based in LA, legends Ben and Mason based in Sydney and NZ superstar Dwayne, who all teach me the ropes and tips on successful selling. We have scheduled weekly Skype chats which keep me motivated and in the loop with the product.
The initial reaction with T&D on the street and walking into barber shops, retailers, chemists and salons, has all been positive vibes. New Yorkers dig the packaging, the branding is tough, sexy and masculine, plus the product of course speaks for itself.
Biggest challenge? It would have to be this crazy NYC weather. The record breaking snow blizzards of 30″inches deep of snowfall this weekend, me falling down subway staircases, and wearing enough layers to dress a family of 5 in standard Aussie weather…I honestly never, in my wildest dreams thought that I would be pounding the pavement on the streets of NY to sell and hustle in these conditions. No car, just my legs and an MTA card. You know that little app our mate Steve jobs created? Well I’m clocking up those miles/steps. Who need’s a gym membership when you’re averaging 11,380 steps a day? My record was 22,963. Beat that in stack heel boots!
The most exciting news I have to announce, is that Holly and I are super excited to be representing Triumph & Disaster at men’s NY Capsule Show AW16 at pier 92 Jan 26-28th (this week!) where all the top brands around the world come together under one roof. Buyers from everywhere will have the chance to see the full line of products for themselves! Here’s to a successful show…wish me luck and I’ll be sure to be covering it LIVE from Capsule on the Triumph & Disaster Snap Chat and Instagram; so make sure you’re following.
Per Augusta Ad Angusta!